Workshop: Communicate Your Brand - Develop Your Elevator Pitch

Workshop: Communicate Your Brand - Develop Your Elevator Pitch

Discover your purpose – your passion – your offering – and communicate it clearly to others. How you communicate who you are and what you do - to the people that matter. Have you ever been asked what you do, and not be able to provide a clear answer? Do people’s eyes often glaze over when your introduction doesn’t even...

How to Respond to Positive Reviews

How to Respond to Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and...

How to Respond to Negative Reviews

How to Respond to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go...

The Biggest Myth in Brand Perception

The Biggest Myth in Brand Perception

What is a brand? I’ll tell you what it’s not. It’s not your logo or your colour scheme, and it’s not what your company does. Yet, only explaining what we do seems to be our elevator pitch to that age-old networking question, “So, what do you do?” Take a look at your resume. More than likely, you’ve itemized all of your...