5 Clauses Every Entrepreneur Should Not Overlook in their Contract Agreements

5 Clauses Every Entrepreneur Should Not Overlook in their Contract Agreements

The first rule of doing business is to have a legally binding contract, period. A lot of people don’t like them but when they’re well drafted, they’re designed to keep both parties safe from a hotbed of disputes because they ensure that everybody understands the project terms and details and define the working relationship. It’s important not to overlook the...

3 Reasons Why Hiring a Marketing Agency is Good for Your Business

3 Reasons Why Hiring a Marketing Agency is Good for Your Business

Managing a small business has its challenges and is not for the faint of heart. If you’re going at it alone without any outside help, chances are you’re wearing many hats to promote your company, build clientele and generate sales. Even with a few employees, you are most likely spreading yourself out thin, focusing more time on day-to-day operations and...

The Biggest Myth in Brand Perception

The Biggest Myth in Brand Perception

What is a brand? I’ll tell you what it’s not. It’s not your logo or your colour scheme, and it’s not what your company does. Yet, only explaining what we do seems to be our elevator pitch to that age-old networking question, “So, what do you do?” Take a look at your resume. More than likely, you’ve itemized all of your...

Bringing More Visitors to your Website Series: PART 2 - What makes content shareable?

Bringing More Visitors to your Website Series: PART 2 - What makes content shareable?

What makes content shareable? Online content is more likely to be shared if: Content is of a positive nature People like to share articles that elicit “awe” reaction It can be used as a way to establish an emotional connection with others People share content on topics that define who they are and what their beliefs are It evokes emotional stimuli,...